With Apple not supporting Flash, it was only a matter of time before major sites begin to reinvent their Flash based sites. Many luxury brands have relied heavily on Flash only sites to deliver that rich interactive experience to their customers. But the days of Flash are soon coming to an end as companies make an attempt to capture the iPad and iPhone customers. Gucci has become first of these brands to move away from their Flash only sites and has set the benchmark that many other sites will follow. The well architected site finally utilizes the power of mobile platforms without giving up on quality user experience that Flash once provided.